I got started in the mid-'90s writing network management software at CoroNet Systems, where an idea I pushed — passively capturing traffic from the desktop to show who was using what — changed the company's direction and led to its acquisition by Compuware.
Later I was part of the founding team behind Textfree at Pinger, a free texting app that grew to millions of users. That's where we learned viral growth, A/B testing, and freemium monetization the hard way — including the lesson that your users are not you.
Today I'm part of the founding team at Crystal Water Monitor, a connected pool water-chemistry device sold on Amazon with thousands of subscribers. I'm a certified pool operator, so when I build pool-care tools, the chemistry is right. And in the past year I've used that same startup toolkit — plus a lot of AI-assisted development — to ship the products above.
Off the clock: I'm a competitive bowler, a grandfather, and the owner of a voice that gets me asked to do voiceovers whether I planned to or not. More on that here →
CoroNet Systems → CompuwareNetwork management software · passive traffic capture · acquired
Third VoiceRan customer service for a web-annotation startup
AlphaSmartEdTech · trained schools nationwide · product feedback shipped
Textfree at PingerFounding team · scaled free texting to millions of users
Crystal Water MonitorFounding team · connected pool chemistry hardware + subscription
2025–26: the shipping streakTen-plus web products, games and tools, live